Appodeal Blog Posts

Below is a selection of blog posts written for the Appodeal blog during my time as the Content Marketing Manager there. Appodeal is an intelligent ad mediation tool for mobile apps, and the articles ranged from technical information, to tips and resource roundups, to company announcements.

 


 

Understanding Gamers and Gameplay: Moving Beyond the Genre

An in-depth dive into the practical application of popular gamer archetype and psychology theories. Many newer developers are not familiar with some of the industry’s older theories, and this post was aimed at making these more accessible and practical for modern developers.

 

Mobile Game Dev Resource Roundup – a series

I introduced a new series targeted at independent developers, which introduces newcomers to tools and resources for every step of the game development journey. Writing this series required researching and qualifying resources, and curating the most relevant to our target audience. Resources range from well-known products and services to obscure but useful content produced by other game developers.

Writing this series required researching and qualifying resources, and curating the most relevant to our target audience. Resources range from well-known products and services to obscure but useful content produced by other game developers.

Part 1 – Game Engines & Assets  |  Part 2 – Audio & Graphics Software   |  Part 3 – Marketing, Promotion, Analytics, & Funding

 

Meet Ryan Morrison, the Legal Superhero Fighting for Game Dev Rights

I pitched and conducted an interview with a prominent attorney in the game development industry, to increase his exposure as well as provide useful content for the blog’s audience.

 

How Do I Keep My App from Getting Banned?

This article was written at the request of an internal department, and require collaboration with our support team as well as account management team to learn all of the relevant rules, consequences, and best practices. The task required separating internal information from information appropriate and useful for our target audience.

 

How Industry Events Can Change the Game for Indies and Publishers

In line with our company’s new customer acquisition strategy, the blog needed to appeal to both independent and small publishers, as well as large studios. During the peak season for events in our industry all over the world, I developed this post to target both audiences in one go.

 

Surviving Google’s Play Store Crackdown

Google’s ad product, Admob, is notorious for coming down hard on developers, so their surprise announcement on policy changes had developers panicking. I developed a post to break down the announcement into clearer language for our audience, as well as provide them with actionable material for bringing their apps up to the new policy’s standards. This post required wading through Google’s user policies and other legal material, as well as Appodeal’s own technical jargon.

 

Rewarded Video Ads are for Everyone

To encourage our clients to integrate the rewarded video ad format, it’s important to highlight not only how it impacts revenue, but also how it can actually be used. It can be difficult for developers to implement a new ad format at the risk of harming engagement and increasing attrition. This post is a round-up of some well-known as well as niche apps which effectively and cleverly integrated the ad format to their advantage, to help developers toward best practices.